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Created the design strategy for consolidating 5 products into one platform:

• Spearheaded the design of a unified platform, integrating workflows from 5 disparate products to streamline operations and empower data-driven decisionmaking for the clients.

• Created "Terra," a comprehensive design system that standardized UX/UI across all products, reduced design redundancy by 6x, eliminated design hand-offs and optimized engineering efficiency.

• Established and managed design system operations, including a dedicated website to document UX principles and best practices, promoting a culture of continuous learning and design consistency.

• Mentored and coached 20+ designers, engineers, and product managers on usability, accessibility, and design system best practices, fostering cross-functional collaboration and shared ownership.

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