Blue Book Services Modernizing a 124-year-old market intelligence platform — and proposing what's next.
Head of UX Design. Led the two-year design transformation of Blue Book Services, the credit intelligence backbone of the produce industry since 1901. Plus a proposed AI vision for the next chapter.
Blue Book Services Repositioning a 124-year-old platform; $420K ARR in 90 days, +30% revenue.
Head of Product Strategy. Owned pricing, conversion, modernization, and a proposed AI roadmap. Drove a 30% revenue lift at 98% retention, $420K in new ARR in the first 90 days of a new acquisition funnel, and a vision for the next decade.
VTS Six disconnected products into one CRE operating system.
Design Manager & Platform Lead. Led the design transformation from a fragmented multi-product portfolio into a unified commercial real estate platform. New design system, new operating model, new architecture.
VTS Turning six acquired products into one platform, and one product P&L.
Platform Lead. Owned the strategy that unified six commercial real estate products into a single operating system. 7× reduction in navigation complexity, 700 components consolidated to 160, and a new operating model that aligned six squads around shared business outcomes.
JPMorgan Chase Making a design system loveable for 200 designers and 500 engineers.
VP of Design Systems. Led Manhattan Design System and built Design Assistant — the companion tool that took the system from "annoying quibbler" to pre-installed on every JPMC designer's machine.
JPMorgan Chase Built an internal product 0→1; pre-installed on every designer's machine.
Product Owner. Owned Design Assistant from 0→1 — an internal SaaS product serving 200+ designers and 500+ engineers across 5+ brands. 180 active users, 5,400+ defects eliminated in 6 months, V1→V2 pivot after learning customers wanted layer-tree IA, not type-grouped IA.
Vidyo A flexible video platform for surgery, defense, and everything in between.
Senior/Lead Product Designer. As the first designer hire, flipped the product paradigm — from a rigid enterprise UI into a customizable platform where each client shaped video conferencing around their workflow. The seed of VidyoConnect™.
Vidyo Flipped a product paradigm, seeded the VidyoConnect™ product line.
Product Strategist (and first designer hire). Redefined the product model from rigid enterprise client to customizable platform. Drove API contract design with backend, validated across 6+ verticals (telehealth, defense, fintech, education, hospitality, broadcast), and prototyped Vidyo Neo Connect, the seed of the company's flagship product line.
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SEP 2025 — PERSENTWEBSITE →
Founder and Creative Head | Lotus Worldwide
Founder and Creative Head | Lotus Worldwide
Architect and ship end-to-end product design for a design-forward consumer hardware product — spanning concept, engineering, and launch
Define product strategy, technology stack, and design systems for dual-market model: premium consumer and one-for-one social impact commerce
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JUN 2023 — SEP 2025CASE STUDY →
Head of UX Design | Blue Book Services
Head of UX + Product Strategy | Blue Book Services
Modernized a 124-year-old market intelligence platform across two case studies. Proposed an AI vision for what comes next.
Owned pricing strategy (+30% revenue), conversion funnel ($420K ARR), platform modernization, and a proposed AI product roadmap.
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OCT 2021 — MAY 2023CASE STUDY →
Design Manager & Platform Lead | VTS
Platform Lead + Product Strategy | VTS
Unified six commercial real estate products into a single CRE operating system. Built the Terra design system.
Owned the platform strategy that unified six acquired products into one CRE OS. 7× navigation reduction, 700 → 160 components.
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MAY 2018 — OCT 2021CASE STUDY →
VP of Design Systems | JPMorgan Chase & Co.
VP of Design Systems + Product Owner | JPMorgan Chase
Led Manhattan Design System across 5 brands, 200+ designers, 500+ engineers. Built Design Assistant.
Built and owned Design Assistant 0→1. 5,400+ defects eliminated in 6 months. Now pre-installed across the entire JPMC design org.
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OCT 2014 — MAY 2018CASE STUDY →
Senior / Lead Product Designer | Vidyo
Lead Product Designer + Strategist | Vidyo
First designer hire. Built Vidyo Neo Connect, the seed of the VidyoConnect™ product line. Built MV2C — a custom UI framework.
First designer hire. Pivoted the product paradigm, prototyped Vidyo Neo Connect, drove API contract design — seeded the VidyoConnect™ product line.
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2013 — 2014EDUCATION
Masters in Human-Computer Interaction (HCI)
Carnegie Mellon University (HCII)Focused on interaction design, design research, and rapid prototyping. Created Chakra UX — a conscious design framework.
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JUN 2009 — MAY 2013EARLIER
Associate Developer | Goldman Sachs (Bangalore)
Started as a software engineer building trading systems. The technical foundation that still shapes how I lead product today.
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2005 — 2009EDUCATION
Bachelor of Technology in Information Technology (IT) | National Institute of Technology, Allahabad, India
Focused on Computer Architecture, Information Systems, and Software Engineering.
Currently exploring my next role.
Looking for design leadership roles where vision, research, and shipping all meet. If that sounds like your team, reach out.
Open to Product Manager, Head of Product, Director of Product, and Product Strategy roles where customer insight, business outcomes, and engineering rigor meet.
The best products feel like they couldn't have been any other way — quietly inevitable, deeply considered, made for the people who actually use them. That's the work I show up for.
The best products emerge when business motivation, customer motivation, and engineering reality finally come into alignment. The PM's job is to hold all three in tension until that product reveals itself. That's the work I show up for.